Jessica Noone

When I was in film school, one of my teachers used to say: “Plan the shoot, shoot the plan” and that’s always stuck with me. But I’m not about rules.

All of these platforms offer differing levels of immersion in a story, in a world or in a universe and it’s key to bear in mind when creating the content.

As a north star, we decided to create the ECOANIM principles which we could turn towards when we needed clarity.