TWILIGHT DAYCARE:
THE SHOW!
THE FIRST-EVER ANIMATED SERIES
PRODUCED FULLY IN ROBLOX
Wind Sun Sky Entertainment (WSS), the innovative IP animation studio, and Gamefam, the leading metaverse game developer, publisher, and strategist, teamed up to produce a genre-defining, immersive scripted comedy series based on the massive hit Roblox experience Twilight Daycare (with over 2 billion lifetime visits) – marking the first-ever animated series produced fully in Roblox.
1.6 MILLION VIEWS
A FIRST-OF-IT’S-KIND
Debuting July 2023 during an exclusive 5-day in-game window, Twilight Daycare: The Show engaged 1.6 million viewers, with 580,000 players watching the complete episode which then prompted a game of hide and seek within the game to find Baby B. Wind Sun Sky and Gamefam then subsequently released five more episodes of the show within the experience in Twilight Daycare’s own cinema.
A NEW PLATFORM FOR A NEW AUDIENCE
With immersive 3D gaming providing new ways for franchises to engage fans, Wind Sun Sky is proud to be at the forefront of scripted content on the Roblox platform in collaboration with Gamefam which shows the potential to create rich narrative universe through a hybrid approach of traditional animated production techniques and game engine technologies in production.
In collaboration with Gamefam, WSS adapted the popular immersive experience into a rich narrative universe through a hybrid approach of traditional animated production techniques and game engine technologies to produce the content.
WATCH THE TRAILER
PROJECT DETAILS
PARTNERS:
CREDITS:
Director: Jayson Thiessen
Writers: Jay Bennett, Christine Bortolin, Jayson Thiessen
Executive Producers: Jay Bennett, Catherine Winder
Supervising Producer: Sandi Gisbert
Franchise Producer: Krista Kelloway
CAST:
Lani – Amanda Huxtable
Miles – Chris Ward
Tee – Ali Watson
Ms. Magdelin – Amanda Huxtable
ABOUT THE PROJECT:
Twilight Daycare: The Show is filled with off-the-wall antics and follows three teenage caretakers Lani, Miles and Tee working at Twilight Daycare. Under the watchful eye of their overbearing boss, Ms. Magdelin, the three go head-to-head with a gaggle of scheming, pranking, goofball babies – leading to ridiculous situations, more than one mix-up and a lot of diaper changes!
The show is an extension of the craziness happening in real time in Twilight Daycare on Roblox, and this endeavour showcases the possibilities for Roblox series content where players, following the viewing of the first 11-minute episode, “Baby B or Not to Be,” engaged in a roleplay inspired by the show and went on a hide and seek quest through Twilight Daycare to find Baby B and earn a reward.
Roblox currently has over 70 million daily users and 216 million monthly active users. It is the world’s most popular social gaming platform for under 17 and fans of Twilight Daycare, who have made the experience one of the most popular of the last couple of years. Twilight Daycare has achieved over 2.1 billion lifetime visits with an average of 1.2 million visits to the experience per day.
