The McCarty Family Universe
Working with the massively popular Influencer Family “The McCartys” we’re embarking on an universe building adventure.
In Partnership With
Expanding Influencer Brands Beyond YouTube
Camp McCarty
At Wind Sun Sky, we champion content creators by expanding their brands in ways that honor their vision, brand attributes and uniqueness while delighting fans worldwide. Our work with the McCartys showcases how influencer-driven IP can grow into multi-platform universes that connect meaningfully with audiences and open new opportunities for brands, partners and broadcasters alike. By fusing authentic creator storytelling with innovative media strategy, The McCarty Family Universe sets the benchmark for the future of influencer-led entertainment.
Innovating from the Start
The McCarty Family
Kevin, Stephanie, Audri, and Braxton—the McCarty family—have built a global fanbase with their hilarious kooky spooky role-play skits, parenting antics, and family storytelling.
With over 16 million YouTube subscribers and 22+ billion views (and counting), they’re a digital juggernaut powered by quick wit, relatability, and comedic instincts.
Partnering with WSS and Viral Nation, the McCartys have taken their storytelling to the next level with Camp McCarty…A spooky, kooky universe where comedy and imagination collide. The camp launched using our in-house motion capture studio where Kevin McCarty transformed into an animated character as his iconic clown persona “Jingle Jangle”. And we didn’t stop there, fan-favorite Audri has also been reimagined as an animated alter ego, blending live-action with animation within the McCarty Family videos.
And there is much more to come- together with the McCartys, we are pioneering a new kind of hybrid entertainment—expanding Camp McCarty across formats while staying true to the heart, humor, and family connection that made them famous. From bite-sized shorts and episodic series to interactive games, live events, merchandise, and unscripted adventures, the McCartys’ world continues to grow.
Live Fan Interaction
A Special Live Event
Join the Real McCarty’s for an exclusive live experience and see how they really turn everyday family chaos into comedy gold. Whether you are one of their millions of YouTube subscribers or a brand-new fan, we promise a behind-the-scenes look into their world like you’ve never seen. Along with exclusive sneaks of Camp McCarty, be the first ever to catch the PREMIER of their all-new theme song you’ll be humming for weeks! Buy your tickets here.
Series, Shorts and Roblox
Camp McCarty
Welcome to CAMP McCARTY, a hidden sanctuary where the quirky McCarty family manages the delicate co-existence between monsters and humans. With all the unpredictability and chaos of running an all season all monster resort, the resourceful McCarty family does everything in their power to safeguard their extraordinary haven from the outside world especially their nosy neighbors. This spooky world is in development with an animated series, an unscripted game show and more
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Check out The McCartys
Testimonial
“Partnering with Wind Sun Sky Entertainment has been a life changing process for us and for the IP we have built. With their incredible knowledge, expertise, and access to industry resources they have been able to take what we have created and bring it to so many new heights. Our brand would not be where it is, today, if not for the help of Catherine Winder and her incredible team.”
Kevin & Steph McCarty, Influencer Family
For Sale: The Real McCartys Spooky Special
Get Your Tickets to The Live Event
Monkeys! Sasquatch!! And Clowns! Oh my! Join the Real McCarty’s for an exclusive LIVE experience and see how they REALLY turn everyday family chaos into comedy gold. Whether you are one of their millions of YouTube subscribers or a brand-new fan, we promise a behind-the-scenes look into their world like you’ve never seen, along with exclusive sneaks of Camp McCarty! What are you waiting for!?!
Related Press
Project Details
The McCarty’s – Kevin, Stephanie, Audri and Braxton – are one of the fastest-growing YouTube Creators. The popular family of four makes funny role-play videos where they dress up, goof around, share relatable parenting tips and tell stories.
In partnership with Viral Nation and Wind Sun Sky, The McCarty’s are building a pioneering digital universe, Camp McCarty, featuring an animated series, shorts, Roblox experiences, social media content, and more.
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Gear up for Camp McCarty
Everything you need to thrive (and survive) at Camp McCarty