My Singing Monsters: Fandemonium
A groundbreaking, full-multiplatform experience for the beloved My Singing Monsters fans—where live interaction, digital content, and fan creativity came together in an immersive, ahead-of-its-time event.
In Partnership With
Elevated Fandom Experience
About the Show
At Wind Sun Sky, we are pioneering a truly multiplatform universe. It started with a Gen-A entertainment event called My Singing Monsters: Fandemonium based on the massively musical app My Singing Monsters. And it continues today with ongoing long-form narrative world building.
Fandemonium blended live-action, animation, and Unity-powered interactivity, our innovative production—from character design to real-time animation—delivered high-fidelity content that fully engaged fans creating a truly gamified storytelling experience.
We also enabled new forms of participation: kids could duet the song on TikTok, submit those videos, and even be featured live on the show, making fans part of the variety show itself—at home, accessible, and unforgettable.
Expanding the Brand: Part 1
Live Animated Event
For the first time ever, MSM fans could interact with the game characters they know and love- LIVE! WSS produced the first of its kind animated event series. For eight weeks straight MSM Fandemonium was released on multiple platforms. A live interactive variety show filled with music and hijinks, Fandemonium was hosted by fan favorites Furcorn, Mammott, and PomPom.
During this groundbreaking event, Fans could vote, chat, send fan art, and participate in challenges in real time—years before such interactive livestream formats became standard for kids content.
From concept to execution, our team pushed the boundaries of what a live digital event could be. By blending broadcast-quality animation with real-time interactivity, we delivered a seamless fan experience.
Expanding the Brand: Part 2
MSM Merchandising
In partnership with Playmonster and Commonwealth Toys we developed a vibrant merchandise line based on the popular My Singing Monsters APP. From limited-edition plush toys and musical figures collectibles, our merchandise allowed fans to bring the Monster world into their daily lives. These offerings anticipated today’s trend of integrated digital and physical brand ecosystems.
By combining event content with tangible items, we amplified fan engagement—long before immersive brand ecosystems became trend-driving for Gen Alpha audiences. That visionary approach positioned WSS as a leader in fan-driven brand extension and interactive kids media innovation.
Expanding the Brand: Part 3
User-Generated Content
MSM Fans weren’t just viewers—they were creators. During the live show, we invited them to submit questions, dance duets, artwork, and social content via #msmFandemonium. Selected submissions were featured live on the show or included in the grand finale’s music video, giving fans tangible creative participation and making them part of the Monster narrative. Questions were either answered live during a show or answers written into the upcoming episode.
This level of fan-driven UGC was revolutionary for its’ time, outpacing what many brands only began experimenting with just recently. My Singing Monsters Fandemonium showed just how powerful authentic engagement with Gen A audiences can be when you lean into creativity, inclusion, and play.
Building Hype
Dance Tutorial
To immerse kids and families we released dance tutorials helping families play, learn, and create together while building anticipation for the next broadcast.
Live Animated Event
Project Details
We delivered a first-of-its-kind 360° full brand experience, letting fans watch, talk with, and shape their favorite characters across toys, games, UGC, merchandise, and interactive digital platforms—capturing a new era of interactive family media.
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Work With Us
Join forces with a team that sees beyond the frame. Crafting animation and media experiences that break boundaries, challenge convention, and resonate across time and culture.