The Toy. The Series. The Game
About the Project
Hexbug wanted to transform their Junk Bots toy line into a modern, connected entertainment franchise. They turned to Wind Sun Sky to expand the brand across animation, digital play, and merchandise.
We delivered an eight-part CGI series that premiered on YouTube, alongside a Roblox story game with millions of plays, custom toy codes, and interactive content. This multiplatform strategy allowed fans to continue their adventure seamlessly, turning toys, video, and gameplay into one cohesive, immersive universe.
CGI Animation Series
Junk Bots: The Series – World Building
Join the fun as JunkBot Jack Static, receives a cryptic message on his radio, setting in motion an epic journey of adventure, mystery, and awesome junk builds alongside a team of inventive, hilarious and “butt-kicking” Bots – all in this CGI Web Series and Roblox Junk-based universe.
Toy Collection
Junkbots Merchandise
The Junkbots toy series from HEXBUG was more than just collectible figures—it was the foundation of a larger storytelling universe. With over 36 characters to discover, kids could build, deconstruct, and reimagine their own Junkbots worlds through hands-on play.
Wind Sun Sky Entertainment partnered with HEXBUG to ensure the toys, animated series, and digital content connected seamlessly, reinforcing the brand’s narrative and fueling fandom across platforms. By integrating story-driven play with digital extensions, we helped transform Junkbots into a multi-channel experience.
Roblox Game
Junkbots: Junk Wars, A Roblox Game
How do you bring the chaotic creativity of Junkbots into the world’s biggest gaming platform? Working with Gamefam, we built a Roblox experience that dropped players right into the animated series main hub entitled Junkbot City. Here, fans could explore, unlock missions, collect parts, and uncover hidden Junkbots along the way.
This extension of the Junkbots animated universe gave kids the chance to play the story themselves—bridging toys, animation, and interactive gameplay. By meeting fans where they already play, the Roblox world became a key driver in expanding Junkbots’ digital footprint and deepening fan engagement.
Junk Bots: A Multi-platform Experience
Project Details
From CGI animation to Roblox gameplay and collectible toys, Wind Sun Sky evolved Hexbug’s Junkbots into a multiplatform experience, building fan engagement, expanding brand reach and strengthening long-term loyalty.
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Work With Us
Join forces with a team that sees beyond the frame. Crafting animation and media experiences that break boundaries, challenge convention, and resonate across time and culture.