Celebrating The 10 Year Anniversary of WSS
Over the past 10 years, Wind Sun Sky Entertainment (WSS) has evolved alongside a rapidly changing entertainment landscape. What began with a forward-looking approach to developing IP has grown into a next-generation content studio built around experimentation, technology, and finding new ways to connect stories with audiences. From embracing multi-platform storytelling to exploring emerging technologies and new creative spaces, WSS has consistently challenged itself to look beyond what has already been done.
For Catherine Winder, CEO of Wind Sun Sky, that evolution began with a belief that “adapting IP with a multi-platform strategy at the core was the future.” Over the past decade, that idea has continued to shape WSS as the company has adapted to new platforms, technologies, and audience behaviours. Now, as WSS celebrates its 10-year anniversary, its journey offers a look at how those early ideas evolved, how experimentation became central to the company’s approach, and what the next chapter could bring.
Where It Started
Over the past decade, the way audiences connect with entertainment has expanded far beyond a single screen or format. New technology has created more opportunities for characters and stories to exist across platforms, while audiences have found increasingly different ways to interact with the IP they love. Stories were no longer confined to one format; they could grow, evolve, and meet audiences wherever they were.
Catherine had already seen this shift through her work on Star Wars and Angry Birds (Movies 1u0026amp;2). In particular, Angry Birds revealed how naturally audiences could engage with characters beyond their original format. As she explains, fans “couldn’t get enough of the characters,” and engagement began happening organically through short-form content, games, platforms, and different touchpoints.
That perspective became an important part of how WSS approached building its own content. Instead of developing something for one platform and working out how to extend it afterward, the company began considering its multi-platform potential from the very beginning. Ten years ago, this was still a relatively new way of approaching IP. It was foundational for WSS.
Learning by Doing
That willingness to look ahead was integrated into how WSS operated. The company positioned itself as an innovation hub where experimentation was encouraged and the team could take risks. Catherine explains, WSS is willing to invest in an idea because it could “teach us something or open a door”, even before knowing where that door might lead.
One of the earliest examples was My Singing Monsters Fandemonium, which began with a simple question: What if fans could interact directly with their favourite characters? WSS produced one of the first live interactive series, streaming it across Facebook and YouTube, and managed to do so during COVID while most of the team was working remotely.
This became the beginning of a new area of innovation in game-engine technology, ultimately helping lead WSS into Roblox much earlier than many traditional entertainment companies. Continuing on the Roblox exploration, Twilight Daycare, was adapted by WSS into the first-ever series animated and distributed in Roblox aligning with the mantra of mining new ways to connect characters and audiences.
Where We Are Today
Those early experiments helped shape WSS into the next-generation content studio it is today. For Catherine, one of the biggest surprises has been “how much fun it’s been to build a next gen content studio.” That has come from challenging the company to get outside its comfort zone and be early, sometimes even the first, to try something.
The company’s experimentation has since expanded into new areas of storytelling. With Future Chicken, WSS took a digital-first, multi-platform approach to sustainability and environmental storytelling. The company was a first mover in thinking about how this type of storytelling could connect with kids, counter eco-anxiety, and give them hope for the future of the planet.
After 10 years, WSS has “continuously evolved rather than stay in one lane.” It has the ability to pivot, embrace technological change, and expand its creative range. WSS has also learned to think beyond a single piece of content, considering how a project can grow into a larger world, franchise, or ecosystem. At the same time, the studio has developed the ability to tailor its multi-platform approach to the needs of each project.
Looking Ahead
After 10 years, there is so much for WSS to be proud of. The company has built a remarkably diverse body of work, spanning docuseries, animated comedies, horror, and more, while continuing to expand on what it creates.
That pride also extends to the people and culture behind the work. WSS is by it’s nature, a female-forward and female-led company, while creating opportunities for people to try new things and grow.
The willingness to explore has been a constant throughout WSS’s first decade. The company has evolved as entertainment has evolved, but the curiosity behind that evolution remains. And after 10 years, WSS is still curious and still excited about what’s next.
